Happy scrolling
Get comfortable, and get to know a bit about me.
I’m Sally, a senior creative currently at McCann Manchester.
sally_rose@live.co.uk <<<<<<< get in touch
Are you #CrispIN or #CrispOUT?
A question that has divided the Nation, do crisps belong IN or OUT of sandwiches?
There was only one way to answer it… by creating a spoof political campaign and holding the final vote in 'Sandwich' Kent. Yes, it’s a real place.
Find out who was crowned the winner
https://www.instagram.com/p/CfLvAm_gZRM/?utm_source=ig_web_copy_link
Walkers x Heinz
A DOOH campaign teasing the comeback of the iconic Ketchup flavour crisps.
Check out the Campaign article here: https://www.campaignlive.co.uk/article/walkers-launches-campaign-tease-collaboration-heinz/1910566
I NEED A NERO ♫
Compare the Market wanted to reward customers with discounted Cafe Nero coffee. Cue Bonnie Tyler and a twerking meerkat… because let’s be honest, coffee is everyone’s hero.
What started as a small rewards offering, has became their best performing ad to date.
Statues honouring sportswomen and trailblazers with Adidas
Eight tributes to women breaking boundaries in sport, fashion, and culture.
Each statue was made using plastics farmed from UK oceans.
https://www.campaignlive.co.uk/article/adidas-installs-female-statues-celebrate-changemakers/1740965
Reimagine Sport: Adidas
After pitching for and winning Adidas women with ‘Reimagine sport’, their first spot was launched. Because sport isn't all blood, sweat and 'Just do it', it can be playful and light too.
Trees need love too…
Creating a dating site for lonely trees turned out to be a great way to help ‘Treesforcities.org’ combat air pollution. Swipe to find your perfect match, and we’ll donate the tree you pick and plant it. This small stunt lead to over 100,000 more new trees being planted that year.
https://lbbonline.com/news/iris-is-helping-dumped-trees-before-christmas-with-timber
KENCO
A tale of how a spark of an idea can help uplift a community.
‘Made to uplift’ was a whole new platform created for Kenco, where each ad funded real communities in need.
Support your whole club: Barclays FA/WSL
Barclays wanted more people to watch women’s football. This disruptive press/social campaign called out football fans as sub-par, for not supporting their full club.
Voiced by footy legend Ian Wright, it has became Barclays most viewed film to date.
Beatboxing Alpaca brings some sparkle to Christmas
Adding some ‘Glitter baby’ to a tired Christmas tradition, for the launch of J20’s new GlitterBerry flavour.
They’re well posh.
New J20 mocktails are so posh that when you sip one, you become posh too. Mocky!
Creating Rocky’s new brand platform ‘GO CRUNCH IT’, aimed at pepping up the public to go out there and grab life by the curveballs… with a tasty Rocky bar in hand of course.
Using OOH, radio and space shattering 3-D DeepScreens to bring Rocky biscuits back with a bang.
Prepare to be pepped up, with a radio spot voiced by Johnny Vaughan…
Nobody wanted to Visit Britain.
Teasing holiday makers into thinking their favourite influencers were being taken to a luxury Caribbean Island. To then reveal it was Great Britain all along.
adidas x Karlie Kloss
We’re a force of nature.
A full UGC campaign, using footage shot by fitness influencers in the height of lockdown.
Feel PureGym Good
Working out makes you feel really, really good… as good as a giant fluffy monster with some serious funk.
Virgin Money
A social and press campaign that captures the entrepreneurial spirit of Virgin Money Business account holders.
GirlGuiding
GirlGuiding was seen as snooty and boring. This relaunch showed young girls all the fun they could have, and showed parents how we help their kids to become their best selves.
*Avon’s calling*
Changing the brand from dusty and ancient, to modern and vibrant by creating the platform ‘The power to create’.
This won the pitch for AVON Global and the AVON UK account.
Some 'brutally honest’ comebacks
Sprite ran a pretty shocking campaign 'brutally refreshing’ which was getting a tonne of backlash online. These parody ads went viral and were featured in Campaign, Ads of the World and on some very sketchy twitter accounts.
read more here>>>>>>> https://www.campaignlive.co.uk/article/creatives-hit-back-bad-taste-sprite-ads/1404688
When two giants collide, you truly break the internet.
KFC X Pizza Hut.
A PR and social activation, using TikTok to bring back the ‘Fast food song’ (because it wasn’t annoying enough the first time). Choreographed by Diversity’s Perri Kiely.
Cane it or Can it.
You either use Tate&Lyle Pure cane sugar… or your bake might as well be canned. From wrecking balls to black holes, we destroyed sub-par bakes in a series of fun animations.
SOMETHING’S BREWING…
Pitching for and winning Motability, a car leasing service for disabled people, with the idea ‘Got here’ with Motability. A film that pushes the boundaries of what you think the disabled community gets up to.
It was shortlisted at the Channel 4 Diversity Awards and won 250k media spend.
